With all the noise about the
failure of physical CD units
many are really contemplating
even purchasing units.
In
this video I talk about the
obvious trend of do digital
releasing and the advantage of
digital only releases.
But I still talk about the
importance of the CD itself and
that it's a very important part
of your music marketing.
However the amounts that you
order is what is going to
change as well as what else is
inside the CD as far as
marketing collateral.
I
believe that the CD will not
fade for many years to come
because of the "touch" aspect of
the purchase during live shows.
It will be another form of
creating ancillary income for
you.
Many say that the CD is dead and
in some cases like retail space
and places to buy, it's true.
But before you though out the
notion of the CD as the only way
to sell your money, use it in
conjunction with your digital
release and treat it as
merch..........what? More
to come! :) |
