If you have reviewed my video
called Your Web Channel, you
know that the website is the
most important part of fan
retention and growth.
With the tools that are now
available to everyone, it's my
opinion that you through
everything into the soup.
You can now use a series pf
social media sites to load up
your site with everything from
live streaming to mp3 modules at
no cost to you.
You also have to choose what
kind of information you want to
present to your fan. But
one thing is for sure, the
simple things like the mail list
are the straws that can break
the artists back if you don't
have one.
And as I'll always say, you
can't treat your website any
less important than your music.
It has to reflect you all the
way around from song to image.
Your website is the only real
control you have in how your
image is presented. It
would suit you to look at other
sites that you like and get some
ideas in design.
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