In the
video before this I talked about
getting your fans from a
physical performance to your
site to sign up on the mailing
list.
This video is about the kind of
lists and methods to use to get
them to actually fill out their
email and hit submit
In music
marketing the tactics are the
same as an retail business
marketing plan. The loss
leader program is designed to
thank the consumer for
participating.
Don't think
that when you give a track or
ring tone away fro free that
your going to be out any money.
Consider it a long term
investment with a person that
loves what you and your music is
about.
Giving them a
taste usually leads them to sit
down for a full course meal!
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