One of the key points behind
marketing is perception and
telling the story. This
goes for any kind of business
and the music business is not
immune to this.
In
this video I talk about giving
away your CD's at live
performances and still making
money and increasing your fan
base.
It's about taking your music and
"giving" it to your fans as they
walk into your show. But
at the end of the day you
actually did make money.
More and more are you going to
use these kind of music
marketing methods that will give
the perception of getting
something for free. But
you know that the information of
money that is collected on other
merchandise, the CD is still
making you money.
It's along the same lines of the
creative distribution video I
have here on the site. |
