The main focus about music
marketing is trying to get
people who love your music to
buy a few tracks from you or
maybe a CD at your live
performance. But is your
music the main stream of income
anymore?
Of
course the whole industry is
shuttering around the thought
that music is going to be free
real soon but is that the fault
of the majors?
Some would say that it should be
free but only as a means to
further grow a fan base and
groom other streams of income
for the artist and music labels.
Not withstanding the fact that
illegal downloading and all the
other forms of piracy is
rampant, there is a uniform
subliminal reason for why the
consumer thinks music should be
free.
In
this video I explain what is
currently happening to the music
industry and why the value of
music is shrinking.
Yea, this is only my opinion but
it has stirred up the neurons of
many of my colleagues which do
agree that the devaluation of
music in the retail market is
due to the labels them selves participating in these kind of
commercial opportunities to get what
money they can, any way they can
for their intellectual
properties. |
