A long time ago in a galaxy far,
far away....or at least it
seamed that long. In this
video I talk about the
Endorsement Deal; a powerful stream of
income for artists, bands and
indie labels.
Now I don't want you to get
this confused with selling ads
or having Google accounts pasted
all over your site. Sony
just tried this and it looked
like shit!
I'm talking about the co-opp
partnership between the
artist/band/label and a product
or business that sponsors any
given act with a single presents
package.
I
have been teaching this for over
6 years now but it took a long
time before it caught on. I am not the inventor of
the Endorsement Deal, but all I did was take a
page from the old Groucho Marx
show and repurposed it for music.
This is also a very important
issue when it comes to how you
structure you web channel and
all the social media sites.
That's right, web channel not
web site.
After watching this video I'm
sure that you can look in your
own backyard for some
like-minded business that would
want to get in the act with you.
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